Marketing leads and programs have to be successful right?  Well, that all depends on your definition of success.

If you think that a lead should produce someone who is standing at the door waving a $100K check asking you to fill out an application, then there are no successful lead programs.  None, zero, zip.  That type of lead does not exist.  Nor does anything that resembles it.

Think about what you are asking a third party marketing company, a mailer, an advertisement, or a telemarketer to do for you.  We already know that the person who buys a product from you is actually buying you just as much as the product.  The third party, the mailer, the telemarketer can’t do that under any circumstances. The best they can do is perk the interest of the person, leaving the door open for you to enter.

As long as you believe that the lead should do all the work and you should just pick up the check, all lead programs will fail.  Once you understand the facts about annuity leads, you can begin to succeed.

An annuity lead no matter the type, or where it came from, can only do one thing, introduce you to the prospect.  When you recognize that from that second on, you have to work to make the next step, you will be successful at lead programs, preset appointments, and annuity marketing systems.

Let’s take a look at the interesting facts stated above about annuity leads.  

The first thing you should notice is that although insurance agents are trying 3-4 lead programs per year, they are not getting rich from doing so.  We also notice that even those agents who are searching for the perfect lead program are not finding it.  But the most important fact about these figures is that something works, for some of the people, some of the time, or everyone would stop searching.

So what makes an insurance agent successful at a lead program? Think about what the common denominator is in a successful anything. Success depends on the person, in this case you.  You are the common denominator.  

Putting these two columns of information together, we find the winning combination. First, a lead will not do the work for you. You will still have to work to take the next step.  Second, you are the most important part of any lead program.  You are the key ingredient.  Your success is 10% the lead, 10% luck, and 80% YOU!

Are you ready to succeed at any lead program?  Are you ready to understand the missing pieces, define your own future, and realistically use leads to grow your business?

Click here to watch a short presentation on building a business that is is capable of being lead ready.

Click here to watch a short presentation about what type of business you are really in so that you can create the strategies necessary to make any lead program work.