FREE Annuity Leads 411
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FREE Marketing Information for Insurance Professionals
If annuity leads, pre set appointments, annuity marketing systems and insurance leads were as easy as everyone says they are. . .
Why aren’t you rich yet?
What you need to know. . .
The insurance marketing business is huge and getting bigger all the time. We are not talking about marketing insurance products, we’re talking about marketing lead services and third party marketing to insurance agents. In 1999, there were less than a dozen companies that offered third party marketing to insurance agents. In 2008, that number reached more than 400! The effectiveness of their programs are left to be seen, but their effectiveness in marketing to insurance agents is as effective as any, in any business, at any time in history.
Open any insurance magazine or do a search on the Internet and you will find hundreds of companies that are marketing their services to insurance agents. The make fantastic claims about how much money they made in their underwear, how easy a lead system is, and how its “the last system you will ever need.” The truth is, they are much better at marketing to you, the insurance agent, then they are at marketing for you, to your clients.
Think about it. They know exactly what to say, and how to say it, to make you listen. They know that there are three things that they can catch you on.
You don’t want to do the marketing yourself. For what ever reason, you don’t want to do it.
You are afraid to spend money on marketing because you are unsure of its effectiveness.
You want someone else to put in the work, the time, and the effort.
They know just what buttons to push so that you will believe that someone else can market for you. They know just how to position their products and services so that you will look past their flaws and spend your hard earned money on them. Why are they so effective?
Because independent agents are so darn gullible. We want to believe so badly that we can get rich by having someone else do the work, make the calls, mail the mailers, and figure out the programs. We all want someone else to take the risk, and insulate us from failure.
But, you know enough to be ready to succeed . . .
Now that you have some knowledge you can make a better decision. One based on facts, and understanding, not on emotion and cleaver marketing.
