The three minute “Bobby & Jimmy” presentation shows the difference between two lemonade stands.  One thinks he’s in the lemonade business the other one knows he’s not.  What kind of business are you in?  Click play to find out.

As an insurance agent, there is often a disconnect between what you do and what you think you do.  If you don’t know what type of business you are actually in, no lead program will be effective for you.  When you discover what your business really is, doors will open, people will greet you with warm handshakes and smiles, and you will make more money than you ever imagined.